(About)
(About)
bfw is an
agency partner
bfw is an
agency partner
bfw is an
agency partner
/ We're as agile as you are
with a finger on the pulse of your campaigns and plenty of ideas to help you pivot when necessary—so you don’t lose out on emerging opportunities.
/ who’s as agile as you are
with a finger on the pulse of your campaigns and plenty of ideas to help you pivot when necessary—so you don’t lose out on emerging opportunities.
With decades of cross-vertical experience, including in highly-specialized, technical industries requiring a nuanced approach to creative, we’re veterans at designing campaigns with impactful creative that moves the needle. Now we’re combining our deep advertising experience with emerging AI-driven analytics to deliver in-the-moment insights and help our partners maximize our ROAS through the power of data science.
Full service means full service. We have the resources and expertise to stand up complex, multichannel campaigns at scale (and even help you deal with your industry’s regulatory requirements). From concept to execution, we guide creative teams to bring bold, cohesive campaigns to life. We make sure every visual speaks clearly and powerfully to your audience.
With decades of cross-vertical experience, including in highly-specialized, technical industries requiring a nuanced approach to creative, we’re veterans at designing campaigns with impactful creative that moves the needle. Now we’re combining our deep advertising experience with emerging AI-driven analytics to deliver in-the-moment insights and help our partners maximize our ROAS through the power of data science.
Full service means full service. We have the resources and expertise to stand up complex, multichannel campaigns at scale (and even help you deal with your industry’s regulatory requirements). From concept to execution, we guide creative teams to bring bold, cohesive campaigns to life. We make sure every visual speaks clearly and powerfully to your audience.
With decades of cross-vertical experience, including in highly-specialized, technical industries requiring a nuanced approach to creative, we’re veterans at designing campaigns with impactful creative that moves the needle. Now we’re combining our deep advertising experience with emerging AI-driven analytics to deliver in-the-moment insights and help our partners maximize our ROAS through the power of data science.
Full service means full service. We have the resources and expertise to stand up complex, multichannel campaigns at scale (and even help you deal with your industry’s regulatory requirements). From concept to execution, we guide creative teams to bring bold, cohesive campaigns to life. We make sure every visual speaks clearly and powerfully to your audience.
With decades of cross-vertical experience, including in highly-specialized, technical industries requiring a nuanced approach to creative, we’re veterans at designing campaigns with impactful creative that moves the needle. Now we’re combining our deep advertising experience with emerging AI-driven analytics to deliver in-the-moment insights and help our partners maximize our ROAS through the power of data science.
Full service means full service. We have the resources and expertise to stand up complex, multichannel campaigns at scale (and even help you deal with your industry’s regulatory requirements). From concept to execution, we guide creative teams to bring bold, cohesive campaigns to life. We make sure every visual speaks clearly and powerfully to your audience.
01
/
Experience
Working across B2B and B2C industry verticals for decades – from engineering, to tech, to real estate development, to logistics, and beyond – has helped us develop a broad set of strategic and creative tools designed to drive results in your market. We can speak to your customers, no matter how sophisticated or niche they are. We get you.
01
/
Experience
Working across B2B and B2C industry verticals for decades – from engineering, to tech, to real estate development, to logistics, and beyond – has helped us develop a broad set of strategic and creative tools designed to drive results in your market. We can speak to your customers, no matter how sophisticated or niche they are. We get you.
02
/
Flexibility
We’re a boutique agency with a tight-knit team of experts who are all passionate about what we do—and willing to be told we’re wrong by people who know better. Staying flexible, continually learning, and enthusiastically incorporating new technologies help us keep abreast with industries that are always changing.
02
/
Flexibility
We’re a boutique agency with a tight-knit team of experts who are all passionate about what we do—and willing to be told we’re wrong by people who know better. Staying flexible, continually learning, and enthusiastically incorporating new technologies help us keep abreast with industries that are always changing.
03
/
Partnership
Learning your products, your business, and your workflow is our priority. Sure, we’re happy to do one-off projects and help you with that one thing you’ve been hoping someone could do. Where we shine is when we can build a relationship that lasts and institutional knowledge that helps us work as an extension of your team, no matter what the market throws at you. Which is probably why our average client tenure is measured in decades, not campaigns.
03
/
Partnership
Learning your products, your business, and your workflow is our priority. Sure, we’re happy to do one-off projects and help you with that one thing you’ve been hoping someone could do. Where we shine is when we can build a relationship that lasts and institutional knowledge that helps us work as an extension of your team, no matter what the market throws at you. Which is probably why our average client tenure is measured in decades, not campaigns.
04 / Capabilities
As a full-service digital and traditional advertising agency, we’re not beholden to a particular media form or tactic-unless it’s the right one. If we were a band, we wouldn’t have a genre.
For more information on our pharma and healthcare advertising capabilities, visit bfw Life Sciences.
05 / Incapabilities
As a full-service, integrated ad agency, there are lots of things we’re really, really good at.
However, like all companies, we do have our limitations. And we believe it’s best to be honest and upfront about them.
We suck at foosball. And we don’t have a Ping-Pong table, a dartboard or a beanbag chair.
If we tried to ride one of those little RAZOR scooters from one office to another, we’d probably break an ankle. If we’re cool at all, it’s only marginally. And that may be generous.
We can’t pick you up and fly you to a meeting in our Gulfstream. Primarily because we don’t have a Gulfstream.
On the other hand, we’re really good at crafting powerful ideas that get noticed, spur action and generate results. Which, now that we think about it, is actually pretty cool.
(by the numbers)
Years in operation
30
Years in operation
30
creative awards
100+
creative awards
100+
active campaigns
50
active campaigns
50
average client tenure in years
10
average client tenure in years
10
championships won by our sponsored little league team. ( We really need a shortstop.)
0
championships won by our sponsored little league team. ( We really need a shortstop.)
0
(Services)
Account Planning and Management / Media Planning and Placement / Social Media Planning and Management / Creative Campaign Development / Art Direction and Design / Copywriting and Content Development / Video Production and Editing / Motion Graphics and 3D Development / Website Design and Development / SEO / SEM / KOL Development / CRM and MAP Campaign Development / Lead-Gen Campaign Development / Events Development and Management / Research / Radio and Audio Production / Collateral Development / Integration Planning / Environmental Design / Multicultural / Multilingual / Information Architecture / Budget Management / Measurement and Analysis / Recruiting
(CULTURE)
(CULTURE)
Life at
bfw advertising
Life at
bfw advertising
Life at
bfw advertising
Generally, a little more than a third of an adult’s life is spent at work. Which means your work life should be built around something you love doing – and people you like being around. Anything less is idiocy. At bfw, we don’t employ idiots.
Generally, a little more than a third of an adult’s life is spent at work. Which means your work life should be built around something you love doing – and people you like being around. Anything less is idiocy. At bfw, we don’t employ idiots.
Generally, a little more than a third of an adult’s life is spent at work. Which means your work life should be built around something you love doing – and people you like being around. Anything less is idiocy. At bfw, we don’t employ idiots.
On the other hand, the super-clever people who do toil away here enjoy a challenging, creative and informal working environment nestled in a very cool, mid-century modern office setting that sits more or less alongside the landing path of Boca Raton’s private airport. Which has made all of us here sort of experts on the Learjets and Gulfstreams we’ll probably never own.
Our employees work together, hang out together and make great ideas together. And not coincidentally, they do it for a long time. We have enviable employee retention rates for an advertising agency because, basically, our employees have created an enviable place to work.
Speaking of Boca, sure – the average age here used to be deceased – but the Boca Raton of today is home to tons of innovative companies – and FAU and Lynn University have helped turn it into a sort of mini college town. Not to mention the birthplace of the personal computer. It’s a great community and we’re fortunate to be a part of it. Plus, we get to enjoy everything else South Florida has to offer—from Palm Beach down to Miami.
On the other hand, the super-clever people who do toil away here enjoy a challenging, creative and informal working environment nestled in a very cool, mid-century modern office setting that sits more or less alongside the landing path of Boca Raton’s private airport. Which has made all of us here sort of experts on the Learjets and Gulfstreams we’ll probably never own.
Our employees work together, hang out together and make great ideas together. And not coincidentally, they do it for a long time. We have enviable employee retention rates for an advertising agency because, basically, our employees have created an enviable place to work.
Speaking of Boca, sure – the average age here used to be deceased – but the Boca Raton of today is home to tons of innovative companies – and FAU and Lynn University have helped turn it into a sort of mini college town. Not to mention the birthplace of the personal computer. It’s a great community and we’re fortunate to be a part of it. Plus, we get to enjoy everything else South Florida has to offer—from Palm Beach down to Miami.
On the other hand, the super-clever people who do toil away here enjoy a challenging, creative and informal working environment nestled in a very cool, mid-century modern office setting that sits more or less alongside the landing path of Boca Raton’s private airport. Which has made all of us here sort of experts on the Learjets and Gulfstreams we’ll probably never own.
Our employees work together, hang out together and make great ideas together. And not coincidentally, they do it for a long time. We have enviable employee retention rates for an advertising agency because, basically, our employees have created an enviable place to work.
Speaking of Boca, sure – the average age here used to be deceased – but the Boca Raton of today is home to tons of innovative companies – and FAU and Lynn University have helped turn it into a sort of mini college town. Not to mention the birthplace of the personal computer. It’s a great community and we’re fortunate to be a part of it. Plus, we get to enjoy everything else South Florida has to offer—from Palm Beach down to Miami.
On the other hand, the super-clever people who do toil away here enjoy a challenging, creative and informal working environment nestled in a very cool, mid-century modern office setting that sits more or less alongside the landing path of Boca Raton’s private airport. Which has made all of us here sort of experts on the Learjets and Gulfstreams we’ll probably never own.
Our employees work together, hang out together and make great ideas together. And not coincidentally, they do it for a long time. We have enviable employee retention rates for an advertising agency because, basically, our employees have created an enviable place to work.
Speaking of Boca, sure – the average age here used to be deceased – but the Boca Raton of today is home to tons of innovative companies – and FAU and Lynn University have helped turn it into a sort of mini college town. Not to mention the birthplace of the personal computer. It’s a great community and we’re fortunate to be a part of it. Plus, we get to enjoy everything else South Florida has to offer—from Palm Beach down to Miami.
(CLIENT LIST)
Aerospace and Aviation
AeroEquity Industrial Partners
Aeronautical Support Inc.
AeroSat
Business Express/Delta Airlines
Chromalloy
Fairchild Industry Aviation Division
FMI Hansa
Gemini Aircraft Corp.
Global Jet Capital
Landmark Aviation
MARPA
Southern Jet Aviation
Automotive
AutoNation USA
The Potamkin Organization
Southeast Toyota
Consumer Products and Retail
Bacardi Imports
Bulldog Fence
Capitol Lighting
Carrazza
Crock-Pot
DPMS Panther Arms
Hublot
Jarden Consumer Solutions
Lens Express
Mr. Coffee
National Greenhouse Systems
Nestle
Office Depot
Oster
Sikes Tile
Sunbeam
The Mall at Wellington Green
Education
Campus Management
Colloquy
University of Miami
Lynn University
Energy and Power
Allied Power Group
Aviation Power + Marine
Energy Control Technologies
Chromalloy
FPL (Florida Power & Light Company)
PSM
Thomassen Turbine Systems
TRS Services
Financial
Advanta
American Express
Citibank
First Union Bank
Gilman Ciocia
Horan Capital Management
Incapital
Nabanco
Summit Brokerage
Visa Gold Card
Weiss Research
Field Marketing
Blockbuster Video
Canon Dealer Network
Mail Boxes Etc.
Pepsi-Cola Bottler Network
Toyota Dealer Association
Healthcare
Advanced Cell
Afraxis
Akorn Inc
Anadys Pharmaceuticals
Anda
Andrx
Apotex
Avion Pharmaceuticals
Beckman Coulter
Boca Pharmaceuticals
Boca Raton Community Hospital
CAE Healthcare
Cleveland HeartLab
Columbia/Healthcare Corporation
of America (HCA)
Cross Country HealthCare
Dade Berhing International
Exact Sciences
Geron
Gavis Pharmaceuticals
Harris Pharmaceutical
Hi-Tech Pharmacal
Interim HealthCare
IVAX Corporation
Kalypsys
Kramer Laboratories
Lifeline Biotechnologies
Micell
Precision Pulmonary Diagnostics
Russo Partners
Tenet
Teva
TMS Health
West Boca Medical Center
Logistics
Compact Container Systems
DHL
Sealand International (CSX)
Staffing
EPIX
Interim HealthCare
Technology
3C Interactive
Agilysys
Apptix
Campus Management
Car-Kit
Citrix
DataAccess
Datanet
Diverse Technologies
Encore Computer Corporation
IBM
Intermedix
Internet Billing Co. Ltd
RAIR Technologies
TYCO
XOS Digital
Telecommunications
Airtouch Teletrac
ANEW Broadband
ATT
Bell South
ECI Telecom
Mitel Inc.
Motorola
Nextel
Nortel Networks
Sprint
(CLIENT LIST)
Aerospace and Aviation
AeroEquity Industrial Partners
Aeronautical Support Inc.
AeroSat
Business Express/Delta Airlines
Chromalloy
Fairchild Industry Aviation Division
FMI Hansa
Gemini Aircraft Corp.
Global Jet Capital
Landmark Aviation
MARPA
Southern Jet Aviation
Automotive
AutoNation USA
The Potamkin Organization
Southeast Toyota
Consumer Products and Retail
Bacardi Imports
Bulldog Fence
Capitol Lighting
Carrazza
Crock-Pot
DPMS Panther Arms
Hublot
Jarden Consumer Solutions
Lens Express
Mr. Coffee
National Greenhouse Systems
Nestle
Office Depot
Oster
Sikes Tile
Sunbeam
The Mall at Wellington Green
Education
Campus Management
Colloquy
University of Miami
Lynn University
Energy and Power
Allied Power Group
Aviation Power + Marine
Energy Control Technologies
Chromalloy
FPL (Florida Power & Light Company)
PSM
Thomassen Turbine Systems
TRS Services
Financial
Advanta
American Express
Citibank
First Union Bank
Gilman Ciocia
Horan Capital Management
Incapital
Nabanco
Summit Brokerage
Visa Gold Card
Weiss Research
Field Marketing
Blockbuster Video
Canon Dealer Network
Mail Boxes Etc.
Pepsi-Cola Bottler Network
Toyota Dealer Association
Healthcare
Advanced Cell
Afraxis
Akorn Inc
Anadys Pharmaceuticals
Anda
Andrx
Apotex
Avion Pharmaceuticals
Beckman Coulter
Boca Pharmaceuticals
Boca Raton Community Hospital
CAE Healthcare
Cleveland HeartLab
Columbia/Healthcare Corporation
of America (HCA)
Cross Country HealthCare
Dade Berhing International
Exact Sciences
Geron
Gavis Pharmaceuticals
Harris Pharmaceutical
Hi-Tech Pharmacal
Interim HealthCare
IVAX Corporation
Kalypsys
Kramer Laboratories
Lifeline Biotechnologies
Micell
Precision Pulmonary Diagnostics
Russo Partners
Tenet
Teva
TMS Health
West Boca Medical Center
Logistics
Compact Container Systems
DHL
Sealand International (CSX)
Staffing
EPIX
Interim HealthCare
Technology
3C Interactive
Agilysys
Apptix
Campus Management
Car-Kit
Citrix
DataAccess
Datanet
Diverse Technologies
Encore Computer Corporation
IBM
Intermedix
Internet Billing Co. Ltd
RAIR Technologies
TYCO
XOS Digital
Telecommunications
Airtouch Teletrac
ANEW Broadband
ATT
Bell South
ECI Telecom
Mitel Inc.
Motorola
Nextel
Nortel Networks
Sprint
YOUR NEXT AGENCY PARTNER IS WAITING
YOUR NEXT AGENCY PARTNER IS WAITING
YOUR NEXT AGENCY PARTNER IS WAITING